G r a v i t y

WHO ARE GRAVITY?

We are a small, dynamic team based in Yorkshire.

We have over 27 years experience marketing shopping centres

and retail parks exclusively.

We know marketing.

We eat, sleep and breathe social media.

Why?

Running a business without utilising social media is like opening a shop and keeping the door locked.

Managing your social media presence is imperative but it’s not always easy identifying

the skills needed to complete the job. Too often, retail schemes get excited and go full-throttle

with their social media efforts only to realize that it’s a lot more work at their end than expected.

Over-posting, under-posting, engagement, organic reach, paid reach, ever changing algorithms… You can actually do more harm than good by jumping in uneducated.

Social media is the most cost effective communication tool in your marketing strategy.
It makes you accessible to people: those interested in your centre and those that might not know your centre so well.
It allows you to create personality behind your brand and foster relationships that may otherwise remain uncultivated.

When used as a proper tool, it generates not only repeat-footfall but customer loyalty.

And the best part? It’s totally quantifiable.
Imagine implementing an ad campaign where we can see exactly who responded!
Social media is a veritable gift to professional marketeers.

STATS

It LOOKS LIKE WE'RE ADDICTED…

Astonishingly, the average person will spend nearly two hours a day on social media, which translates to a total of 5 years and 4 months over a lifetime.

According to Statista, 51% of research respondents said that they would unfollow brands on social media if they posted irritating posts.

This is why posting relevant, interesting content that resonates with your target audience and social users is important in retaining your Reach and Engagement with potential customers.

This compilation of the most popular social networks worldwide prepared by Statista gives a clear picture of the number of active users (in millions) with Facebook ruling supreme.

With over 2 billion active users it holds the majority market share.